Newsletter Volume 7: Branding With a Hot Iron
From October 1, 2021
Hey, Pack Mates!
No, I'm not going all cowboy on y'all. It's the title of a chapter in Chris Fox's Write to Market. My online writer's book club read it last month, and the phrase seemed like a great subject line for this month's newsletter.
Because that's what I've been doing lately...branding with a hot iron.
I think I mentioned in the last post that Adam Houge's Fan Base Formula marketing group is guiding me through the launch of the first book in my upcoming Spaceship Huey Adventures series, Half Human. A lot of what we've been working on is my author brand.
Branding is a buzzword thrown around a lot in marketing circles. I don't pretend to understand all the ins-and-outs of it, but I think we're trying to work towards the goal of having my name being recognized as an author and associated with good books.
And that would be cool.
Two of the first "hot iron" tasks involved is setting up a new website and look-alike author page on Facebook that can be associated with ad campaigns. Want to see something really cool? Here's my new web page banner...
My brilliant cover artist, Ivan Zanchetta, put this together. Great job, don't you think? Soon you'll be able to see the final product on a new website and Facebook page. In the meantime, I want to celebrate by challenging all of you to identify the characters pictured above.
October Giveaway: This month's giveaway is for true fans only. I'm giving an Amazon gift card to everyone who can identify all the characters in my web banner. From left to right, there are eight of them, all characters from my books (except for the dufus at the keyboard). Contact me by email (email@example.com) with a name for each face. They must be in the correct order, left to right. If you get them all, you get a gift card. Since I don't have unlimited funds, I've set a budget for the total amount I can give away, and I'll divide it equally among all winners. If a lot of you get them all correct, the cards may not be worth much. But I have a gut feeling that one or two of you will win big.
September's Giveaway: Congratulations to Cari W, who won the printed boxed set of the Red Wolf Saga, plus a signed copy of The Cargo. Your books shipped out the first of this week. Enjoy, Cari!
Well, until next time...